Fertility App
Built for Indian Women

Flow108 is a personalised fertility tracking, Indian nutrition guidance, fertility workouts and expert coaching — giving 27 million couples a natural path before IVF.

₹10 Cr
Current Valuation
1,000+
Women Already Helped
₹1 Cr
Raising Now
2022
Founded
View Investment Details Learn More
Our Story
From personal struggle
to helping 1000+ women

Since 2014, our founder Richa Mahule had been a health enthusiast — always seeking a sustainable, natural approach to wellbeing. But despite years of effort, painful and irregular periods persisted.

Research led to a revelation: millions of Indian women faced the same issue. And the problem ran deeper — leading to PCOS, PCOD, and infertility, with couples being rushed into expensive, invasive treatments as a first resort.

"Popping a pill isn't the only solution. Fertility is a lifestyle problem — and it can be fixed."

In 2022, Richa launched her first structured program. Since then, she has helped 1,000+ women reverse PCOS, regularise periods, and conceive naturally — through guided sessions, 1:1 consultations, and movement designed specifically for women.

Now it's time to scale. Flow108 brings this expertise into a mobile app — accessible to every Indian woman who deserves a natural path before IVF.

2014
The journey begins

Richa's decade-long pursuit of natural, sustainable health — despite painful, irregular periods.

2022
First program launched

Structured 3-month fertility program goes live, combining nutrition, movement, and coaching.

2024
1,000+ women helped

Proven results across PCOS reversal, natural conception, and cycle regularisation.

2025
Flow108 app built

Subject matter expertise digitized into a mobile-first platform — MVP now in closed user testing.

2026
App Launch

Broader public launch of the Flow108 app — taking the proven program to scale across India.

The Problem
Estimated 27 million couples.
No real solution.

India has a massive, underserved fertility crisis — and the existing options either ignore the problem, or charge ₹1–5 lakh to solve it.

🔴

~27 Million Can't Conceive

An estimated 27 million couples in India struggle to conceive. Since 2016, there has been a 180% rise in urban IVF clinics — signalling the scale of the crisis and the lack of upstream intervention.

💸

Rushed Into Expensive Treatments

Couples are sent straight to IUI/IVF without exploring lifestyle and nutrition solutions first. One IVF cycle costs ₹1.5–2.5 lakh — with no guarantee of success.

🤫

Social Stigma & Isolation

Anxiety, depression, and isolation during the fertility journey go unaddressed. Indian women have nowhere safe to seek community or validation.

📱

No India-Specific Solution

Apps like Flo and Clue are built for Western users. They don't understand dal-chawal, PCOS in Indian women, or the emotional weight of fertility in an Indian family.

27M
Couples with fertility difficulty in India
30–60M
Women with PCOS in India
180%
Rise in urban IVF clinics
₹2.5L
Average cost of one IVF cycle
The Solution
Flow108 — the complete fertility companion
for Indian women

Not another tracker. A structured 3-month journey with India-first nutrition, fertility-targeted exercise, expert coaching, and community — all in one app.

01

Period & Fertility Tracking

AI-powered cycle logging, ovulation prediction, and fertile window tracking — adapting to your unique pattern, not a Western average.

02

3-Month Structured Journey

A medically reviewed, phase-by-phase program: regulate the cycle → optimise ovulation → prepare for conception. With milestones and check-ins.

03

India-First Nutrition

Personalised diet plans built around home-cooked Indian food. Manages insulin resistance, supports hormonal balance — no Western salad bowls.

04

Fertility-Focused Movement

Yoga, Pilates, and Meipadam (pelvic floor focus) — low-impact, dynamic workouts designed specifically for the fertility journey.

05

Expert Live Sessions

Live sessions with gynaecologists and fertility/nutrition specialists. Plus 1:1 consultation calls — expert access at a fraction of clinic prices.

06

Safe Community Forum

A moderated, judgment-free space for Indian women to share, support, and learn together — breaking the isolation of the fertility journey.

Market Opportunity
A ₹21,000+ Crore opportunity
hiding in plain sight

India's fertility market is one of the fastest-growing in Asia — and the digital wellness layer is almost entirely uncaptured.

TAM
Total Addressable Market
$2.6B+
  • All fertility-related spending in India
  • ~27.5M couples with fertility difficulty
  • IVF market alone: $2.6B (2024) → $7.5B by 2035
  • PCOS: 30–60M women of reproductive age
  • CAGR: 10–12% overall
SAM
Serviceable Addressable Market
$400–600M
  • Urban/semi-urban, digitally reachable
  • English-first, aged 25–42, TTC or PCOS
  • 8–12M women in Tier 1+2 cities
  • Smartphone-enabled, willing to pay
  • Femtech India investment: $60M+ in 2024
Competitive Landscape
The only India-first fertility app
that does it all

Flow108 sits in a unique position — affordable, comprehensive, and India-specific — where no competitor currently exists.

App India-Specific Indian Meal Plans PCOS Focus Expert 1:1 Community Structured Journey Price
Flow108 ✦ Free / ₹999/yr
Flo Partial ₹1,200/yr (period tracking + community only)*
Healofy Partial Free
iMumz Pregnancy Free / ~₹1,200/mo
AskPCOS Partial Free

* Flo charges ₹1,200/year for premium access, which covers period tracking and community — no Indian nutrition, no expert coaching, no fertility journey.

Built in phases,
scaled with confidence
Phase 1 — Now
MVP & Launch Prep
2025 → H1 2026
  • Period & fertility tracking
  • 3-month structured journey
  • India-specific diet plans
  • Movement programs (Yoga, Pilates, Meipadam)
  • Moderated community forum
  • 1 expert on platform
Phase 3 — Scale
Regional & Expansion
2027 onwards
  • Regional Indian language support
  • Gamification & reward system
  • Brand collaborations
  • Partner / couple features
  • B2B licensing (clinics, corporates)
  • Aggressive marketing push
Freemium built for
Indian price sensitivity

One accessible price point. One premium tier. Designed to convert millions of free users into sustainable recurring revenue.

FREE TIER
₹0 forever
Period tracking, calorie counting, community forum access. The hook that builds habits and trust.
ADD-ON (FUTURE)
₹999+ per consultation
Individual 1:1 sessions with gynaecologists and nutritionists — beyond base subscription.
5-Year Growth Plan — Downloads, Paid Users & Revenue
Year Downloads Paid Users Revenue
Year 1 50,000 4,000 ₹40L
Year 2 2,00,000 20,000 ₹2 Cr
Year 3 5,00,000 60,000 ₹6 Cr
Year 4 12,00,000 1,50,000 ₹15 Cr
Year 5 25,00,000 3,50,000 ₹35 Cr

Based on 8% free→paid conversion, ₹999/yr ARPU. Conservative projections.

Be part of India's fertility revolution

We're raising ₹1 crore from friends & family at a ₹10 crore valuation — 10% equity offered in total.

Your Investment (₹)
₹25,00,000
₹5L (0.5%) ₹1 Cr (10%)

Company valued at ₹10 Crore · Total equity offered: 10% · Max raise: ₹1 Crore

Equity Ownership
2.5%
of Flow108
Investment Today
₹25L
at ₹10 Cr valuation
Value at Year 5
₹2.5 Cr
at ₹100 Cr projected
Return Multiple
10x
projected 5-year return

Use of Funds — ₹1 Crore

App Enhancement
40%
Marketing & Sales
35%
Expert Hiring
25%

Why invest early in Flow108?

🌱
Proven product-market fit

1,000+ women already transformed through the coaching program. The app digitises a proven, demand-validated approach — not a hypothesis.

🇮🇳
India-first with no real competitor

No other app combines India-specific nutrition, fertility tracking, expert coaching, and community at an accessible price point. The gap is wide open.

📈
Explosive market tailwinds

India's femtech investment hit $60M+ in 2024. The IVF market alone is growing to $7.5B by 2035. Digital fertility wellness is just beginning.

💜
Mission with moat

Expert-designed content, a growing community, and medically reviewed journeys build a data and trust moat that generic apps can't replicate quickly.

🏆
Early stage = maximum upside

Entry at ₹10 Cr valuation with a 5-year target of ₹100 Cr+. Comparable Indian femtech companies have raised at 8–15x multiples post-traction.

Built by experts who've
lived this journey
RM

Richa Mahule

Founder & Fertility Expert
  • Certified nutritionist & fertility coach
  • 1,000+ women helped since 2022
  • 3,000+ women in community
  • Director, Healthcentive
  • 10+ years personal health research
S

Sunny

People & Wellness Expert
  • 20 years of talent acquisition & operations experience
  • Brings operational and team-building depth to the organisation
AK

Dr. Aashutosh Kulkarni

Product & Design Lead
  • IIT Design (IDC) alumnus
  • Accessibility expert
  • Has led product creation from idea to launch across multiple product-based organisations
  • 16 years of digital product experience
HD

Hitesh Dholkiya

Finance Expert
  • Specialist in fundraising strategy and investor relations
  • Expertise in cashflow management and financial planning
  • Brings financial rigour to support Flow108's growth phase
Ready to back
India's fertility future?

We're in a friends & family round — raising ₹1 crore at a ₹10 crore valuation. Express your interest and Richa will be in touch personally.

Email Richa Directly