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Fertility App
Built for Indian Women

Flow108 is a personalised fertility tracking, Indian nutrition guidance, fertility workouts and expert coaching — giving 27 million couples a natural path before IVF.

₹10 Cr
Current Valuation
1,000+
Women Already Helped
₹1 Cr
Raising Now
2022
Founded
View Investment Details
or keep scrolling
Our Story
From personal struggle
to helping 1000+ women

Since 2014, our founder Richa Mahule had been a health enthusiast — always seeking a sustainable, natural approach to wellbeing. But despite years of effort, painful and irregular periods persisted.

Research led to a revelation: millions of Indian women faced the same issue. And the problem ran deeper — leading to PMOS, PCOD, and infertility, with couples being rushed into expensive, invasive treatments as a first resort.

"Popping a pill isn't the only solution. Fertility is a lifestyle problem — and it can be fixed."

In 2022, Richa launched her first structured program. Since then, she has helped 1,000+ women reverse PMOS, regularise periods, and conceive naturally — through guided sessions, 1:1 consultations, and movement designed specifically for women.

Now it's time to scale. Flow108 brings this expertise into a mobile app — accessible to every Indian woman who deserves a natural path before IVF.

2014
The journey begins

Richa's decade-long pursuit of natural, sustainable health — despite painful, irregular periods.

2022
First program launched

Structured 3-month fertility program goes live, combining nutrition, movement, and coaching.

2024
1,000+ women helped

Proven results across PMOS reversal, natural conception, and cycle regularisation.

2025
Flow108 app built

Subject matter expertise digitized into a mobile-first platform — MVP now in closed user testing.

2026
App Launch

Broader public launch of the Flow108 app — taking the proven program to scale across India.

The Problem
Estimated 27 million couples.
No real solution.

India has a massive, underserved fertility crisis — and the existing options either ignore the problem, or charge ₹1–5 lakh to solve it.

~27 Million Can't Conceive

An estimated 27 million couples in India struggle to conceive. Since 2016, there has been a 180% rise in urban IVF clinics — signalling the scale of the crisis and the lack of upstream intervention.

Rushed Into Expensive Treatments

Couples are sent straight to IUI/IVF without exploring lifestyle and nutrition solutions first. One IVF cycle costs ₹1.5–2.5 lakh — with no guarantee of success.

Social Stigma & Isolation

Anxiety, depression, and isolation during the fertility journey go unaddressed. Indian women have nowhere safe to seek community or validation.

No India-Specific Solution

Apps like Flo and Clue are built for Western users. They don't understand dal-chawal, PMOS in Indian women, or the emotional weight of fertility in an Indian family.

27M
Couples with fertility difficulty in India
30–60M
Women with PMOS in India
180%
Rise in urban IVF clinics
₹2.5L
Average cost of one IVF cycle
The Solution
Flow108 — the complete fertility companion
for Indian women

Not another tracker. A structured 3-month journey with India-first nutrition, fertility-targeted exercise, expert coaching, and community — all in one app.

01

Period & Fertility Tracking

AI-powered cycle logging, ovulation prediction, and fertile window tracking — adapting to your unique pattern, not a Western average.

02

3-Month Structured Journey

A medically reviewed, phase-by-phase program: regulate the cycle → optimise ovulation → prepare for conception. With milestones and check-ins.

03

India-First Nutrition

Personalised diet plans built around home-cooked Indian food. Manages insulin resistance, supports hormonal balance — no Western salad bowls.

04

Fertility-Focused Movement

Yoga, Pilates, and Meipadam (pelvic floor focus) — low-impact, dynamic workouts designed specifically for the fertility journey.

05

Expert Live Sessions

Live sessions with gynaecologists and fertility/nutrition specialists. Plus 1:1 consultation calls — expert access at a fraction of clinic prices.

06

Safe Community Forum

A moderated, judgment-free space for Indian women to share, support, and learn together — breaking the isolation of the fertility journey.

Market Opportunity
A ₹21,000+ Crore opportunity
hiding in plain sight

India's fertility market is one of the fastest-growing in Asia — and the digital wellness layer is almost entirely uncaptured.

TAM
Total Addressable Market
$2.6B+
  • All fertility-related spending in India
  • ~27.5M couples with fertility difficulty
  • IVF market alone: $2.6B (2024) → $7.5B by 2035
  • PMOS: 30–60M women of reproductive age
  • CAGR: 10–12% overall
SAM
Serviceable Addressable Market
$400–600M
  • Urban/semi-urban, digitally reachable
  • English-first, aged 25–42, TTC or PMOS
  • 8–12M women in Tier 1+2 cities
  • Smartphone-enabled, willing to pay
  • Femtech India investment: $60M+ in 2024
Competitive Landscape
9 apps. One clear leader
for Indian women.

Flow108 is the only platform combining India-first nutrition, root cause analysis, fertility workouts, and personalised coaching — at a fraction of the cost of IVF.

Only 1
app offers Root Cause Analysis + Indian Nutrition + Personal Coach in one platform
4 of 9
apps are India-specific — Flow108 is the only one built exclusively for fertility & PMOS
2 of 9
apps explicitly position as an IVF-free natural path — Flow108 is the only India-based one
App Price / Plan Downloads India-
Specific
PMOS
Focus
Personal
Coach
Root Cause
Analysis
Fertility
Workouts
IVF-Free
Path
Flow108 ✦ ₹35K–45K / 3 moApp: Free / ₹999/yr Beta
Flo Free / ₹1,200/yr 10 Cr+ Partial
Clue Free / ₹249/mo 5 Cr+
iMumz ₹2,999/mo₹10K / 3 months 10 L+
Healofy Free / ₹999/mo Gold 1 Cr+ Chat only
Uvi Health ₹1,999/mo₹8,999 / 3 months 50K+
Premom Free / ₹1,399 / 6mo 50 L+ Partial Webinars
AskPCOS Free 5K
OvuSense ₹12K+ sensor + sub 500+

Sources: flow108.in · AskPCOS · OvuSense · Flo · Clue · iMumz · Premom · Healofy · Uvi Health. Compiled February 2026.

Product Roadmap
Built in phases,
scaled with confidence
Phase 1 — Now
MVP & Launch Prep
2025 → H1 2026
  • Period & fertility tracking
  • 3-month structured journey
  • India-specific diet plans
  • Movement programs (Yoga, Pilates, Meipadam)
  • Moderated community forum
  • 1 expert on platform
Phase 3 — Scale
Regional & Expansion
2027 onwards
  • Regional Indian language support
  • Gamification & reward system
  • Brand collaborations
  • Partner / couple features
  • B2B licensing (clinics, corporates)
  • Aggressive marketing push
Revenue Model
Freemium built for
Indian price sensitivity

One accessible price point. One premium tier. Designed to convert millions of free users into sustainable recurring revenue.

FREE TIER
₹0 forever
Period tracking, calorie counting, community forum access. The hook that builds habits and trust.
ADD-ON (FUTURE)
₹14,999 personalized fertility plan
Tailor-made nutritional plans and personalised guidance based on your history and lifestyle, along with add on appointments with gynaecologist or nutritionists.
5-Year Growth Plan — Downloads, Paid Users & Revenue
Year Downloads Paid Users Revenue
Year 1 50,000 4,000 ₹40L
Year 2 2,00,000 20,000 ₹2 Cr
Year 3 5,00,000 60,000 ₹6 Cr
Year 4 12,00,000 1,50,000 ₹15 Cr
Year 5 25,00,000 3,50,000 ₹35 Cr

Based on 8% free→paid conversion, ₹999/yr ARPU. Conservative projections.

Investment Opportunity
Be part of India's fertility revolution

We're raising ₹1 crore from friends & family at a ₹10 crore valuation — 10% equity offered in total.

Your Investment (₹)
₹25,00,000
₹5L (0.5%) ₹1 Cr (10%)

Company valued at ₹10 Crore · Total equity offered: 10% · Max raise: ₹1 Crore

Equity Ownership
2.5%
of Flow108
Investment Today
₹25L
at ₹10 Cr valuation
Value at Year 5
₹2.5 Cr
at ₹100 Cr projected
Return Multiple
10x
projected 5-year return

Use of Funds — ₹1 Crore

App Enhancement
40%
Marketing & Sales
35%
Expert Hiring
25%

Why invest early in Flow108?

🌱
Proven product-market fit

1,000+ women already transformed through the coaching program. The app digitises a proven, demand-validated approach — not a hypothesis.

🇮🇳
India-first with no real competitor

No other app combines India-specific nutrition, fertility tracking, expert coaching, and community at an accessible price point. The gap is wide open.

📈
Explosive market tailwinds

India's femtech investment hit $60M+ in 2024. The IVF market alone is growing to $7.5B by 2035. Digital fertility wellness is just beginning.

💜
Mission with moat

Expert-designed content, a growing community, and medically reviewed journeys build a data and trust moat that generic apps can't replicate quickly.

🏆
Early stage = maximum upside

Entry at ₹10 Cr valuation with a 5-year target of ₹100 Cr+. Comparable Indian femtech companies have raised at 8–15x multiples post-traction.

The Team
Built by experts who've
lived this journey
RM

Richa Mahule

Founder & Fertility Expert
  • Certified nutritionist & fertility coach
  • 1,000+ women helped since 2022
  • 3,000+ women in community
  • Director, Healthcentive
  • 10+ years personal health research
S

Sunny

People and Operations Expert
  • 20 years of talent acquisition & operations experience
  • Brings operational and team-building depth to the organisation
AK

Dr. Aashutosh K

Product & Design Lead
  • IIT Design (IDC) alumnus
  • Accessibility expert
  • 0→1 product creation expert, worked across multiple product based organizations
  • 16 years of digital product experience
HD

Hitesh Dholkiya

Finance Expert
  • Specialist in fundraising strategy and investor relations
  • Expertise in cashflow management and financial planning
  • Brings financial rigour to support Flow108's growth phase
Ready to back
India's fertility future?

We're in a friends & family round — raising ₹1 crore at a ₹10 crore valuation. Express your interest and Richa will be in touch personally.

Email Richa Directly